Mercedes-Benz is the official automobile partner of the Mercedes-Benz Arena Berlin. "With our commitment to the Mercedes-Benz Arena Berlin we are participating in an event and entertainment program, which is unique for Germany. As a future neighbor we are pleased to be present here with the Mercedes-Benz brand. For us, this is a promising partnership with a reputable and professional partner." says Friederike Balck, Head of Marketing at Mercedes-Benz Cars of MBVD. From mid-2013 the headquarters of Mercedes-Benz Sales Germany (MBVD), will be in close proximity to the Mercedes-Benz Arena Berlin in the Berlin's district Friedrichshain-Kreuzberg. The marketing cooperation agreement is thus the foundation for a partnership-based collaboration.
The name Mercedes-Benz stands for a successful past and a trailblazing future of mobility. The three-pointed star, the Mercedes-Benz trademark, is a symbol of quality, safety and refined motoring on highways and byways. For over 100 years Mercedes-Benz has been convincing people with up-to-date design and forward-looking innovations. Mercedes-Benz plays a pioneering role particularly in the field of safety technology. Many innovative visions, which were first realized in a car from Mercedes-Benz, deeply influence the entire development of the automobile to this day. Mercedes-Benz develops new models with great love for detail and brings excitement and responsibility together over and over again. BlueEFFICIENCY stands for Mercedes-Benz's comprehensive understanding of ecology. Elegant sedans, comfortable station wagons, sporty cabriolets or powerful off-roaders round off the Mercedes-Benz product portfolio. From A- to S Class, from the volume models to the new Mercedes-Benz SLS AMG, the Mercedes-Benz models are leaders in their respective market segments.